B2C Energy Market

Churn Prevention for Energy Providers

From retrospective to predictive market research.

Competition has
never been more intense

0.0M

electricity and gas customers switched providers in 2024 – a record

0-2%

churn rate in the overall market means millions in losses per year

0%

of new customers are actively planning to switch

Limitations of
traditional methods

01

Retention campaigns that miss the mark

Generic messaging instead of targeted intervention – without real understanding of individual switching motives.

02

Static personas that don't reflect actual behaviour

Consumer segmentations don't cover market dynamics or mirror differences.

03

3 months for traditional market research

Too slow and imprecise for a rapidly changing market with customers ready to switch.

04

>60% wastage in marketing

Budget wasted on wrong target audiences – without feedback loop for continuous optimisation.

From Primary Research to
Integrated Retention

Volto combines qualitative depth with quantitative scale. Our multi-agent systems collect thousands of signals, identify behavioural patterns and drivers, and model dynamic customer segments that robustly simulate resonance. A new data layer that validates and optimises within your systems, delivering precisely targeted prevention measures.

STEP 01

Market Analysis

Social listening + panel-based primary research capture authentic customer signals in real time.

STEP 02

Customer Segmentation & Driver Analysis

AI-powered clustering algorithms identify behavioural patterns, motivators and drivers.

STEP 03

Simulation & Strategy Development

Volto simulates different scenarios and recommends segment-specific retention strategies.

STEP 04

Validation

Testing and optimising measures with real customer panels.

STEP 05

Integration & Deployment

Use the Volto platform or fully integrate Agentic Customer Intelligence – Volto adapts to your infrastructure.

Core Features of
Volto Customer Intelligence

Dynamic Segmentation Instead of Static Personas

AI-powered clustering algorithms identify behavioural patterns in real time. Your segments update automatically when customer attitudes shift.

Your Benefit

No more outdated personas. You always work with current customer attitudes.

Outcome: Precisely targeted lookalike segments with weighting and pre-tested messaging.

Predictive Churn Signals

We detect cancellation intentions months before actual churn. Enough time for targeted retention measures. Volto also delivers the right interventions, individually optimised over time.

Your Benefit

From reactive to proactive customer retention. Intervene before customers leave.

Outcome: Segment-specific churn alerts, pre-evaluated measures.

Integrated Customer Intelligence

API-first. Volto segment data flows directly into your CRM, marketing automation and customer success tools when needed.

Your Benefit

Seamless integration into existing workflows. Your teams work with live data instead of last quarter's Excel lists.

Outcome: From integration to autonomous retention: Volto deploys hyper-personalised communication and synchronises with your internal agents.

Holistic Market Insights

Instead of a few lengthy interviews, we analyse thousands of open responses. Our AI extracts drivers, motives, frustrations and trigger events. Identifies thousands of cross-connections.

Your Benefit

Simulations of customer behaviour and market dynamics. Gain access to predictive market transparency that no traditional market research can deliver.

Outcome: 1,000+ behaviour-based data points per segment, numerous cross-connections, metrics and additional indices across time series.

Why Volto Is the Key to
Better Customer Retention

01

Behavioural forecasts

Augmented audience segments show what really drives customers.

02

Hyper-personalised messaging

Segment-specific communication at the right time with relevant content.

03

Qualitative insights at scale

Multidimensional data through language-based micro-surveys.

04

Predictive market research

Simulation of market shifts before they occur.

05

Precise budget allocation

Dynamic segmentation for maximum marketing efficiency.

06

Easy implementation

Seamless integration into existing operation systems.

Book your free demo now and see how Volto strengthens your retention.

What you get:

Individual target audience segmentation
30-minute personal demo of the Volto platform
Individual potential analysis for your company
ROI calculation based on your customer base
Book Demo Now

Guarantee: If we don't reduce your churn rate by at least 5%, we'll refund your first 3 months.*

Limited demo slots available per month • No obligation • For energy providers

*Our fee is based on the secured portfolio volume - Volto delivers an ROI of 1:20. The Volto fee is already covered by a fraction of the saved advertising costs.

Agentic Customer Intelligence