Business Challenge

The customer perspective was long a niche topic in the energy sector. However, the market has fundamentally shifted: the customer is now the strategic focal point. This is fueled by intense competition, the complexity of new products, and the digital necessity of smart services. The consumer is no longer just a simple buyer, but a crucial actor in the energy transition. Energy providers now urgently need to catch up.

Our Solution

Volto creates detailed target audience segmentations for targeted activation. Know who is being reached today, who isn't, and how to increase retention segment-specific. Volto identifies market shifts so early that our clients can act proactively.

Benefits

• You receive an authentic representation of relevant consumer segments, based on well-founded, qualitative criteria. The analysis of the actual segment weighting reveals strategic gaps in your alignment. Volto makes it possible to deeply analyze and understand even previously underrepresented segments, allowing communication and services to be precisely adapted

Business Challenge

In today's information overload, relevance is the key to capturing customer attention and providing a first-class service. We observe that many media companies struggle with this because they use outdated methods to understand and reach their customers.

Our Solution

Volto can revolutionize this by modeling deep, qualitative customer segments based on authentic customer signals. Quantitatively weighted, the AI constantly delivers valid customer resonance, directly applicable in product and marketing - and, integrable into existing systems, Volto can elevate recommendation algorithms to a new level.

Benefits

• From project-based surveys to integrated customer resonance. Durably and sustainably increase relevance. With Volto, systems become smarter, and products, services, and communication become more relevant. Relevance drives growth.

Business Challenge

A persistent challenge in consumer research is that static survey data can hardly reflect the dynamic changes in purchasing behavior. Time-delayed insights, rigid and quickly outdated customer segmentations, and fragmented data are difficult to apply.

Our Solution

Volto AI revolutionizes this by continuously capturing authentic customer signals and modeling deep, qualitative customer segments—with quantitative weighting. This allows the AI to constantly deliver valid customer resonance, directly applicable to product development and marketing.

Benefits

• This enables FMCG brands to use their budget efficiently and gain competitive advantages through predictive rather than retrospective insights. Given the critical role of speed in this industry, real-time and predictive insights offer immense value.

Business Challenge

The execution of Ad campaigns targeting new audiences is inaccurate and inefficient. Testing and optimizing messaging is budget-intensive - and during optimization, the crucial "why" is missing for genuinely interpreting the results. Standard optimization is limited strictly to clicks, which makes predicting the actual impact, particularly for social media campaigns, challenging.

Our Solution

Volto delivers target audience insights before budgets are invested. This results in unprecedented precision in targeting. Volto's segments can be profitably utilized in Ad steering (campaign management) and used to pre-test messaging and audience resonance.

Benefits

• Direct Increase in ROAS - more control, more data points. Predictive budget optimization.